The staff here felt that the previous post about loud food packaging may not have conveyed the seriousness of this issue with just words. Last night, Steven (from our front offices) took said bag of Sunchips - the new one made of all re-newable materials (which in itself is a good thing), and made a video from his MOBI device. This was filmed from app. 2 feet from the bag with normal volume settings.
If you find yourself in a similar situation - please use your MOBI device to capture loud packaging and help us identify those products which are not 'sneak a snack' friendly.